Target Media
The Target Media Difference
We take the guesswork out of media buying. As a strategic partner for all marketing platforms, Target Media provides highly-specialized media research, planning, and buying. We have the resources and expertise to propel brands in both digital and traditional areas.
Using thorough research, we justify your dollars and deploy your message to channels that best deliver consumers to your credit union. The Target team provides our clients with cutting-edge marketing and media resources across demographics, nationalities, and cultures to help you gain a competitive advantage in your key markets and achieve your marketing and sales objectives.
Target Media not only delivers messages that connect and move a specific target audience, but we also have the skill and expertise to select media that will most effectively and accurately deploy that message for the most significant impact possible.
Our model consists of an integrated marketing and sales strategy. This integrated strategy’s cornerstone is understanding your customers, markets, and channels of media distribution while maintaining and stealing Share of Voice in each market.
Media consumption is continuously evolving, and your target is always on the move. Target Media will show you how to focus and get your message out in an impactful and engaging way!
Cutting Edge Digital Platforms
Reaching your customers requires multiple engagement points along their unique path-to-purchase. Digital Platforms provide targeted and effective touchpoints needed to connect with your consumers throughout their journey while providing critical data to track your ROI.
Geofencing – Targeting a specific location or device to be focused on your ideal prospect
OTT – Bypasses traditional media distributors by targeting your audience across multiple connected devices and offers demonstrable reporting
Email – The best ROI of any advertising is email. It allows for first contact and follow-up pre- and post-sale
Retargeting – A form of online advertising that helps keep your brand in front of bounced traffic after they leave your website while increasing conversions
Contextual Display – In the PPC world, a process that selects ad placement in the Display Network based on keywords and topics, so your ad only shows up on sites related to those themes
Mobile Attribution – The process of tracking where users learn of your app and connecting them to critical actions in their journey towards becoming customers
Social Media Ads – Social Media is a powerful platform to reach your audience across all demographics of Facebook, Instagram & Pinterest with the ability to retarget
