2023 Evoke Virtual Marketing Conference
A Special Thanks to Our Sponsors
Event Information
Come together with your fellow credit union marketers at this niche event created exclusively for credit union marketing professionals. The specialized content tackles the challenges facing credit unions when it comes to marketing and explores how they can take advantage of mainstream marketing trends — all while staying true to their membership. Plus, be inspired by your peers as we announce the winners of MIC Awards.
This event is one-of-a-kind for New Jersey and Pennsylvania credit union marketers. You don’t want to miss it.
Register HereMIC Awards
As marketing and communication professionals, our work has one simple goal in mind: make a lasting impression with our members and in our communities. We do so through a variety of strategies and channels. Don’t leave 2022 behind without celebrating your victories in marketing and communications. Enter your most successful campaigns into the MIC Awards and get the recognition your team deserves.
This year, the MIC Awards will be announced consecutively after each session, accompanied with Q&A breakout groups with the winners based upon asset size. Make sure you stay the whole day for great networking and collaboration opportunities with each other and the winners.
Session Descriptions
Designing with Diversity in Mind
Matt Caylor, Account Director, Martin Communications
Diversity, equity, and inclusivity are fundamental tenets of modern marketing. It is essential to reflect the community you serve and a critical but often overlooked step is to apply DEI principles to design. During this session, attendees will be taught how to embrace graphic design and development principles to ensure they meet all potential members where they live, work and play.
Digital Marketing Compliance
Joanne Broderick, Manager Compliance Solutions, CrossState Credit Union Association
Brittany Beh, Compliance Consultant, CrossState Credit Union Association
Treating your website the same as you would a branch location is the rule for Marketing campaign compliance. If you’re advertising online through social media, your credit union marketing compliance issues are more varied, depending on the situation. For instance, the ‘one-click away disclosure rule’ allows you to provide a link that takes consumers to a dedicated page where a triggered disclosure is posted.
Join Brittany Beh, Compliance Consultant and Joanne Broderick, Senior Compliance Manager for a review of advertising rules from Regulation Z (Truth in Lending), Regulation DD (Truth in Savings), and Fair Lending laws as they apply to your social media marketing efforts.
How to Acquire Gen Z Customers
Katrin Kaurov, Co-Founder & CEO, Frich
Join the CEO & co-founder of Frich, a social finance app for Gen Z, to learn the fintech industry insights and member acquisition strategies to help your credit union attract the next generation.
Obstacles to Growth
Bill McKenna, Founder & CEO, McKenna Marketing Network
There has never been a more important time than right now to be laser-focused on growth. Change is happening all around us every day, and it’s moving at warp speed. Removing obstacles to growth is essential to maximizing credit union performance. During this session, CU marketing veteran Bill McKenna will share what he has identified as the Eight-Greatest Obstacles to Growth during his 40-year CU industry career.
No matter the size of your credit union it’s important to identify and address the obstacles that may be negatively impacting your success and potentially holding you back from maximizing performance. This session will provide insights and ideas that can be helpful and assist you in prioritizing an action plan for both short and long-term strategy, growth, and success. Kick down the barriers and let’s get busy!
Web Design & Hosting Trends: Creating an Exceptional Member Experience
Diane Knudson, Director of Website Development, CUSG
Timmy Bohlman, Chief Technology Officer, CUSG
Are you looking to create a comprehensive approach to your credit union’s full digital footprint? Do you understand how Google and other search engines identify and rank high-quality websites? Learn how to integrate educational tools, solutions, products, and other forms of journey-based communications to deepen the relationship with members and engage potential members. Join us to help elevate and modernize your online presence.