Regional Marketing Workshop: Elevate Your Brand Power & Digital Marketing Strategy – Pittsburgh

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Join CrossState for a free one-day Marketing Workshop featuring industry experts who will guide you through three insightful sessions designed to elevate your marketing skills and bring you up to speed on marketing hot topics. Lunch is included.

Don’t miss out on this opportunity to immerse yourself in the latest marketing trends and techniques while networking with industry peers. The workshop is broken into three sessions:

Unlocking the Power of Brand Awareness

• Importance of Brand Awareness
• Proven Strategies for Visibility
• Aligning Identity with Values
• Measuring Impact
• Inspiring Case Studies

The AI-Powered Future: Use AI to
Automate and Elevate Marketing

• Demystifying Predictive & Generative AI
• Smarter Segmenting & Targeting Using AI
• Generative AI in Action
• AI on a Budget
• Seamless Integration

Digital Transformation on a Budget

• Defining Digital Transformation
• Cost-Effective Website Upgrades
• Affordable Member Services
• Fintech Collaboration
• Prioritizing Impact
• Technology Budgeting Hacks
• Success on a Shoestring

Speakers

• Glenn Grau, Executive VP Sales, PWCampbell
• Erin Lutz, AVP Operations, EmpowerFi™
• Hilary A. Reed, CEO, EmpowerFi™