EmpowerFi: Scripting the Moves for Success with Gen Z

Hoodies in the summer, middle-parted hair, and TikTok obsession?

Much like the Millennials who preceded them, Gen Z presents the next demographic “blue sky” opportunity for growth-focused credit unions but are equally enigmatic. Few cooperatives have the right mix of empathy and capability needed to serve the unique needs of this emerging group. While Gen Z’s expectations are high and their financial competency is low, many of the needs this group shares are well-suited toward credit unions’ value proposition.

In this one-hour session, Hilary Reed will describe how to script the moves to succeed with this promising demographic. Through understanding Gen Z’s life experience and empathizing with their anxieties about finance, credit unions can orient solutions and advice that capture their intellectual curiosity, their loyalty, and most importantly: their tremendous financial potential.

Speaker: Hilary Reed, CEO at EmpowerFi