MIC Awards

Make a Lasting Impression

As marketing and communication professionals, our work has one simple goal in mind: make a lasting impression with our members and in our communities. We do so through a variety of strategies and channels. Enter your most successful campaigns into the MIC Awards and get the recognition your team deserves. 

HERE’S HOW TO WIN! 

Review all categories to find the MIC Awards category that speaks to you.

  • There is no limit to the number of categories an individual credit union may submit under, however, only one submission per category will be accepted. 
  • Follow the entry description carefully for all submission requirements. Entries may be disqualified at the discretion of CrossState Credit Union Association and the judging panel.
  • Applications will be open early 2025.

Each Category will be evaluated according to credit union asset size as follows:  

  • Under $75 million
  • $75 – $200 million
  • Over $200 million

Other Information

  • Be Compliant! Entries will undergo a compliance review during the judging process. Applications with glaring or blatant errors will be disqualified. 
  • Complete one application per entry category, and be sure to provide all requested materials. Failure to do so may result in the submission being disqualified.  
  • Digitally submit your files by using the “Nominate Your Team Now” link under each category. 
  • File naming: name your files using your credit union name or abbreviation followed by 1,2,3… 
  • For example: myfavoritecu1.jpg, myfavoritecu2.pdf, etc. for each category you are entering;  

Award Winner Notification 

  • Applicants will be judged by an independent panel of marketing and communications professionals
  • Winners will be notified by email  and recognized at the Evoke Marketing Conference
  • Judges’ scoresheets will be available by request at the conclusion of the judging process

Award Categories

Post, Pin, Share, & Like (Success in Social Media) 

Celebrating the outstanding use of social media for an event to create brand awareness, drive traffic, engage targeted audiences, and/or establish brand champions. 

  • Provide links to the channels used and your social media goals.  
  • Include the plan, goals, cross-channel components, and results of a social media campaign.  

.com Award (Best Website) 

Serving as an extension of your credit union brand, the website shows cohesive design, simple navigation, financial education and online application tools, and compelling promotional material. We are looking for eye-catching websites that are user-friendly and provide members with up-to-date financial information and resources.   

  • Provide your website URL

Extra! Extra! (Best Newsletter) 

The design and communication of your credit union mission, activities, and promotions showcased in your credit union’s newsletter. 

  • Submit two to three of your favorite print or online newsletters from 2023 

 

The Chronicle (Best Annual Report) 

Your annual report is the creative expression of your credit union’s operations and financial data: a chronicle, per se, of your activities and successes over the past year.  

  • Submit an electronic or print version of your credit union’s most recent annual report.  

The Whole Enchilada (Best Integrated Marketing Campaign) 

Recognizing the most brilliantly planned and executed marketing campaign implemented across several media formats. The campaign must have a cohesive style and well-developed strategy that provides an integrated, captivating experience for the targeted audience and delivered across a minimum of three marketing platforms. 

  • Provide a campaign summary to include a written action plan with your stated goals or objectives, your results, and print and/or digital samples from each channel

 

The Show Stopper 

Communicating the right message, to the right audience at the right time is at the core of all great marketing. Selected by the judge’s panel, the most memorable entry from all categories will be awarded as “The Show Stopper.”