White Rose Credit Union Welcomes New President & CEO

Information and image provided by White Rose Credit Union

White Rose Credit Union is pleased to announce the promotion of Bryan C. Smith to President & CEO, effective immediately. Bryan succeeds Deb Kauffman, who is retiring after a distinguished 36-year career with the credit union.

Bryan C. Smith has been an integral part of White Rose Credit Union for nearly a decade, serving as the Finance and Security Vice President. Bryan’s leadership and dedication have been instrumental in the credit union’s growth and success. During his tenure, Bryan has successfully led multiple departments, including Lending, Accounting, Information Technology and Compliance, demonstrating his versatility and commitment to the organization.

“We are excited to welcome Bryan as our new President & CEO,” said James R. Sanford, Chairman of the Board of Directors. “Bryan’s proven leadership, strategic vision, and deep understanding of our operations make him the ideal choice to guide White Rose Credit Union into its next phase of growth. We are confident that under his leadership, the credit union will not only continue to thrive but also expand its reach and enhance the quality of service we provide to our members.”

Bryan expressed his enthusiasm for his new role, stating, “I am honored to lead White Rose Credit Union, and I am dedicated to continuing to deliver exceptional financial products and services. I look forward to enhancing the value of a White Rose Credit Union membership, driving continuous growth and prosperity, and supporting the communities of York and Adams County.”