Service 1st FCU Announces New Marketing Manager 

Information and image provided by Service 1st FCU

Service 1st Federal Credit Union recently welcomed Jeff Shaffer to the team as its new Marketing Manager.

Shaffer brings along nearly 20 years of experience in communications, public relations and marketing.

“We are excited to welcome Jeff to the Service 1st team,” said Colleen Phillips, Vice President Marketing, Service 1st. “As we continue to grow, his expertise in communications and marketing will help us manage the ever-expanding channels we use to raise awareness about the benefits of credit union membership, ultimately, helping more members, their families and their businesses achieve their financial goals.”

Shaffer is responsible for directing and coordinating the day-to-day activities of the Marketing Department to accomplish the goals set forth in the credit union’s strategic plan. He oversees the implementation of marketing and public relations promotions and campaigns, ensuring successful execution and measured results. This is across the various forms of media Service 1st uses to reach members and prospective members alike.

“I feel honored and privileged to use my collective experiences here at Service 1st, which already has a stellar reputation across Central and Northeastern PA,” Shaffer said. “I look forward to being a part of its continued growth for years to come.”

Shaffer is a 2005 graduate of Lock Haven University with a dual emphasis in print and broadcast journalism. He has worked in the newspaper and radio industries and spent the previous 11 years of his career with the Central PA Chamber of Commerce, most recently as the Communication Director.