Learn How to Reach Gen Z Members at CU Reality Check

When it comes to new members, credit union leaders say the group they understand the least are the people they need the most: younger Americans. Attracting and retaining younger members requires a new way of thinking. It requires having the right data at the right time to make the right strategic decisions for your credit union.

This presentation from Caroline Vahrenkamp at CU Reality Check will explore two pathways to making Gen Z the credit unions’ generation: member-level insights fueled by credit unions’ data and industry-wide insights into the trends and demands driving the next generation of members. Also explored will be how to use these methods to create organizational alignment and quantifiable business impact through new experiences, products, and services.