Ditch the Blind Spots: Find Out How to Serve Members Better at CU Reality Check

We are all prone to biases, both in our professional and personal lives. Are you using legacy IT systems that only accept certain numbers or characters to serve consumers that may not fit a traditional approach? Are you offering the same product to members without taking into consideration their financial worries and concerns? Do financial incentives always drive desired outcomes, and are budgeting techniques created equal?

This session, led by Edgar Hernandez at CU Reality Check, will expose some flaws in our thinking, as credit union professionals, and will make you reconsider how to best serve your members and meet their financial needs. If you’re a CEO or work in marketing, branch operations, financial wellness, or human resources, you won’t want to miss this session! 

Challenge conventional thinking and biases in credit union operations, encouraging professionals to adopt more inclusive and effective strategies for diverse member financial wellness at CU Reality Check, October 28-30, at the Ocean Resort & Casino in Atlantic City, NJ.